Consistency in brand, content, messaging, and visual identity is key in building and retaining trust in your business and building a reputation as a company that can be relied upon.
For both product and service providers, your online presence acts as a ‘shop window,’ providing current and prospective customers and clients an insight into your professional ability and offer.
Clear, concise language with consistent messaging across these online platforms demonstrates professionalism, trust and authenticity.
An easily recognisable visual identity (layout, imagery, logo(s) and style) across all platforms makes the company instantly recognisable and builds brand trust and awareness.
It is vital to ensure all online platforms are kept up-to-date and consistent. If your ‘offer’ or messaging differs between platforms, customers are unsure what your proposition is, which builds doubt, reflecting your company’s capability.
All big, successful brands, from Apple to Coca-Cola, Amazon to Google, have a clear visual identity, strict brand guidelines and consistent messaging, which builds trust, repeat business and confidence in the brand and their offer.
Your business may not be a huge corporation like those mentioned above. But the principle is the same. People buy and use from companies they can trust and believe in. The way to build trust and belief is through consistency and a clear and concise offer, messaging, and appearance. It may seem simple, but it is often overlooked and is a key foundation to perfect and build upon.
Give your platforms a quick review – are they consistent throughout? Do they invoke a feeling of trust and dependability? Would you want to hire your company for the service you offer, or buy those products, based on your online presence?
If the answer is yes, you have nailed it.
If the answer is no, get editing. If you don’t believe in yourself and your company, how do you expect future clients and customers to?
